We worked with Northern Birch Boutique to update their existing logo. We chose a new font that has sharp edges like the arrow of a compass while the curve on the “R” softens the look and has the fluidity of nature.
We used the existing birch trees in a circular icon that can either sit on top of the wordmark are be used with the wordmark wrapped around it. This allows for flexibility in application for branding items in the boutique.
We pulled a light teal colour that already existed in the store’s colour palette and to add a bit of vibrancy and femininity to the logo.