The Classic and Custom Car Show has been running annually for over 25 years. The event was previously run by the Orillia Downtown BIA and passed over to The Orillia Rotary Club and it was important to redesign the logo so that it included the Orillia Rotary Club logo without changing or modifying it. They also wanted to change the colours to match the Rotary Club’s brand colours.
A badge logo in the shape of an old highway sign and vintage car fender allowed us to incorporate the Rotary Club’s logo without compromising the scalability. We took away the gradients from the existing logo which posed a lot of problems for engraving and simplified it so that the logo could appear in full colour and 1 colour.
